From 2018-2021, I served as the Marketing Manager and In-House Designer for Alexander Hamilton Scholars (AHS), creating a consistent brand identity and voice for all marketing and promotional materials in print and online. I established best practices for annual publications, including the Annual Report and fundraising gala (2019, 2020, 2021).
I am familiar with adhering to established branding guidelines while flexing creative freedom to shape the organization's brand in the direction I recommend.
I created a quick reference graphic for the team at AHS to ensure branding color adherence while also demonstrating how different file types impact the color view.
This graphic has proven invaluable to the the small team at AHS, as I am the only staff member with design experience.
Below are a col
2019 Annual Report
Social media graphic for counselor information webinar
Infographic flow chart for eligibility
Advertising poster
Back of direct appeal postcard
Front of direct appeal postcard
Social media graphic for joining the Alumni Board
Social media graphic for Alumni Summit
College Decision Day email header
End of year appeal email banner
Holiday card that accompanied end of year tax receipts
2021 Fundraising Gala Facebook banner
Social media graphic for 2021 Fundraising Gala
2020 Fundraising Gala Facebook banner
Social media graphic for 2020 Fundraising Gala
Poster for 2019 Fundraising Gala
Website banner for 2019 Fundraising Gala
Infographic for email campaign
Illustrated postcard design
Social media graphic for emergency fund services
Social media graphic for special web call
Email banner for professional development series
Social media graphic for professional development series
Social media graphic for voting call
