My first experience with developing a full branding package for a business was in 2015 during one of my early graphic design courses at Drury University. We were instructed to conceptualize a business we hoped to start in the future and then create two seperate takes on that business, one that is cutting-edge and one that is classic.
During our first round of class critiques, my peers voted on which design they thought was most effective at communicating the brand identity of Zany Raven Co. They chose my first design and from that decision, we each constructed logo design packages for our clients with business cards, letterhead, envelopes, and flyer with information on our design process (see caption below for text).
This project allowed me to dive into the full creative design process, refining my iteration workflow and deciding for myself what makes a successful logo and how I can leave my own designer's fingerprint in designs that seem outside of my typical style.
I benefited from multiple rounds of critiques to discover how to improve my designs and constructively receive criticism to grow my skills.