![](https://cdn.myportfolio.com/74c7f651d0d45682860bc287f6d0743f/f5324c6e-5ade-4bec-9694-5dcbd5c4c6e0_rw_1200.jpg?h=bfcf24a281a64e6ab0d16c4442450a12)
![](https://cdn.myportfolio.com/74c7f651d0d45682860bc287f6d0743f/a89634d7-b86e-4ccc-ad7d-9750a23dbbc4_rw_1200.jpg?h=a43db54fb98e8e49d4601aadd51b5388)
![](https://cdn.myportfolio.com/74c7f651d0d45682860bc287f6d0743f/33bbbf7d-9970-4a98-8134-a124b695da55_rw_1200.jpg?h=344c8e03ccd6af2dcdeedde6d9f117c4)
We drew inspiration from large Texas cattle ranches, particularly with the "running W" branding symbol.
![](https://cdn.myportfolio.com/74c7f651d0d45682860bc287f6d0743f/f84f6f69-8f29-4d56-a9dd-4592cc351e86_rw_600.jpg?h=eb431ed6ba93ec82985842af343e0a6b)
![](https://cdn.myportfolio.com/74c7f651d0d45682860bc287f6d0743f/d34f07fc-643c-4b7d-80ac-c9e9110226e0_rw_1920.jpg?h=49f67350ed6a47da32766953b22cd216)
We settled on a circular logo and used the Futura typeface to freshen the industry often dominated by an older generation.
![](https://cdn.myportfolio.com/74c7f651d0d45682860bc287f6d0743f/01f01f38-bbad-4e6e-bf08-3bb1cb11bb44_rw_1920.png?h=b80aab6b54546924a193a772e1946a87)
![](https://cdn.myportfolio.com/74c7f651d0d45682860bc287f6d0743f/c40952ec-a169-4b23-829c-ed4b86e3e5de_rw_1920.png?h=3d5215ea0ac75694213abda71ad5ad0d)
I was able to create a decal for his truck window, as well.
![](https://cdn.myportfolio.com/74c7f651d0d45682860bc287f6d0743f/c9a02b87-652a-4c02-aa18-7792c818fc75_rw_1200.jpg?h=6384a027da92273a6075fd17bddfb1e6)
![](https://cdn.myportfolio.com/74c7f651d0d45682860bc287f6d0743f/d44d2cb8-fc5f-4767-994d-56a460afe3ce_rw_1920.png?h=13a5488f9dd93e638692ebbf6638ebe2)