Drury University’s Breech School of Business students are certified by the IRS to provide FREE tax services to the community as an IRS Volunteer Income Tax Assistance (VITA) site. While working in the Web Communications Department at Drury, I created a new promo video advertising VITA services.
The 30- and 60-second versions of the promo were used during the 2018 tax season on Drury's website and social media to primarily advertise the real-world experience Drury students receive during their undergraduate education. Secondarily, the videos also served to increase awareness of the VITA program to the Springfield, MO community.