During one of my graphic design courses at Drury University in 2015, we were tasked with conceptualizing a paint line for a pre-existing paint company of our choice. “Evergreen” is the mythical paint line of a real English paint company, Farrow & Ball.
![](https://cdn.myportfolio.com/74c7f651d0d45682860bc287f6d0743f/2c1472c7-5d03-4c5d-99fd-20dff23b0ffc_rw_1200.jpg?h=5cca8b8db8e2bb0f2006303580716985)
I strived to convey a very holistic and natural product through the use of greens and organic tree shapes. “Evergreen” itself is a modified form of Channel. All other text is in Garamond’s many forms.
![](https://cdn.myportfolio.com/74c7f651d0d45682860bc287f6d0743f/297b7ee2-0047-43e5-9093-664bed421be3_rw_1920.png?h=249c30163c5a791649bbab67ce90b546)
![](https://cdn.myportfolio.com/74c7f651d0d45682860bc287f6d0743f/653ed531-5168-4df4-a643-65f89ef10718_rw_1200.jpg?h=c076491c1f1ac7839e6823b4e643b78d)
I included basic information that should be included on all paint cans, including instructions, useage, and warnings.
This project helped me develop my Photoshop skills with the imagery and brushes. I also learned about industry standards for legal requirements on packaging.