During one of my graphic design courses at Drury University in 2015, we were tasked with conceptualizing a paint line for a pre-existing paint company of our choice. “Evergreen” is the mythical paint line of a real English paint company, Farrow & Ball.
I strived to convey a very holistic and natural product through the use of greens and organic tree shapes. “Evergreen” itself is a modified form of Channel. All other text is in Garamond’s many forms.
I included basic information that should be included on all paint cans, including instructions, useage, and warnings.
This project helped me develop my Photoshop skills with the imagery and brushes. I also learned about industry standards for legal requirements on packaging.