I had the pleasure of working with jewelry maker, Joy Franklin, of A Thousand Joys in Florence, Italy, as her first intern. Each day, I walked 45 minutes across the Arno River to her studio in the traditional artisan quarter of the city, getting to know her craft and taking in the amazing environment.
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As Marketing & Photography Intern for a rising small business, I worked with Joy on developing her brand, product photography, social media presence, online store, inventory catalog, and long term marketing strategies.
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A Thousand Joys had amassed a decent following prior to my internship, with Joy recently making the leap to fulltime jewelry making. Through new product photography and coaching on long term marketing and ecommerce strategies, A Thousand Joys has increased followers on social media by 50%, helped her Etsy store become sustainable, and enabled Joy to expand into the wholesale market.
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My favorite project for A Thousand Joys was creating this promotional video of Joy's process and artisan philosophy. What we lacked in professional equipment, we made up in empathetic storytelling.